RAC World was launched by Seven Squared in 2006 exclusively for RAC, a provider of a comprehensive range of motoring and vehicle services to consumers and businesses in the UK part of Aviva, the world’s fifth-largest insurance group. The magazine seeks to create a dialogue with members to help promote the feeling of a club, while differentiating RAC from other breakdown services.
Seven Squared also writes, design, builds and transmits RAC's e-mail communication. The RAC ezine was relaunched by Seven Squared's digital team in 2008 and has seen a huge increase in click through rates and level of engagement.
Seven Squared also writes, design, builds and transmits RAC's e-mail communication. The RAC ezine was relaunched by Seven Squared's digital team in 2008 and has seen a huge increase in click through rates and level of engagement.
