British Airways has appointed Seven Squared to produce five of its internal publications. The collective portfolio will reach thousands of people worldwide, performing a critical role in keeping a phenomenal number of BA employees, both current and retired, well informed of developments relevant to them.
The flagship publication is the airline’s weekly tabloid newspaper BA News, which has a print run of 44,000.
Leading Edge, In Touch and Pit Stop are each highly focused to communicate to specialised sectors of BA’s workforce, broadcasting engineering and safety features to staff across the globe. Touchdown is the publication for BA’s retired staff community.
The flagship publication is the airline’s weekly tabloid newspaper BA News, which has a print run of 44,000.
Leading Edge, In Touch and Pit Stop are each highly focused to communicate to specialised sectors of BA’s workforce, broadcasting engineering and safety features to staff across the globe. Touchdown is the publication for BA’s retired staff community.
