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Seven Squared strikes landmark transatlantic publishing deal
23 October 2007
Seven Squared, the leading customer publishing agency, has announced a major publishing deal which will see the UK-based company offer its services to clients in Canada and the US. The agency has linked up with Transcontinental Media, Canada's leading publisher of consumer magazines, to launch Transcontinental Custom Communications. The joint venture will offer fully integrated relationship marketing services that include database marketing, research, variable printing, photo studio and premedia tools. Nino Di Cara from Seven Squared has been appointed Director, Custom Publishing, of the Toronto-based operation. Cosmetics industry magazine Look Good Feel Better, which offers health and beauty advice to female cancer patients, has also been announced as Transcontinental Custom Communications' first client. Building on Transcontinental's established array of media and marketing services to create Transcontinental Custom Communications is a great step forward in our Group's evolution, said Simon Chappell, Director, Seven Squared. He continued: "We are looking forward to working with North American clients and showing them how customer publishing and relationship marketing has the potential to unlock great value from a customer base." Natalie Larivière, President, Transcontinental Media, added: "Branded content offers marketers the ability to connect in an engaging and non-intrusive way with their target audience, while providing high value returns. "Combining the experience of Seven Squared with Transcontinental Canadian media expertise will provide best-in-class branded content services to our clients, increasingly global integrated marketing strategies." Seven Squared has established a compelling agency reputation, having been named the UK's "fastest growing custom publishing agency" according to Marketing Magazine's Customer Publishing League Tables in September 2004 and 2005 and been voted the UK's "Most admired custom publishing agency" by its peers in Marketing Magazine's Annual Agency review in December, 2006.
