Seven Squared

ASOS.com for men

23 October 2007

Following the huge success of its celebrity and fashion magazine, ASOS.com, which has an average monthly circulation of 450,000, rising to 1 million at peak times of the year, Seven Squared has launched a customer magazine targeting men. The new bi-monthly title, ASOS.com for men, targets men in their mid-20s and its remit is to boost brand awareness and drive traffic to the site, in the same way that the women's magazine does. It is distributed via inclusion in men's titles such as FHM, NME, Zoo and Nuts, and in Freshers' Week goodie bags. The ever-growing range of clothes, both ASOS and designer brands, meant that the men's collections warranted their own title and ASOS.com for men has already proved successful in reaching a new audience.

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