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Sunday Times distribution deal for Fortnums magazine
26 October 2007
A sampler of the Fortnum & Mason magazine, which Seven Squared launched for the world-famous Piccadilly retailer earlier this year, is to be inserted with copies of the Sunday Times and newsstand food title Delicious. A total of 170,000 copies of the magazine, designed as a showcase for the store's product ranges and services, will be inserted into London and South East copies of the Sunday Times Style magazine (100,000) and Delicious (70,000), this week. The 20-page sampler magazine will promote the 300-year anniversary of the famous Fortnum & Mason store, support the retailer's outdoor advertising campaign and communicate the £24 million store refurbishment, set to be completed at the end of the month. The insertions will also help promote the new Autumn issue of the Fortnum & Mason magazine, which is published tri-annually with a circulation of 100,000. The publication, targeted at couples and families aged between 30 and 45 with a high disposable income, introduces readers to the quality, depth, originality and exclusive nature of the store's product range. Rewarding readers through a range of exclusive promotions, the Fortnum & Mason magazine also provides high-quality features and information on the latest products, services and advice and incorporates third-party and supplier advertising. Sean King, director at Seven Squared, said of the deal: "The magazine's aim is to reach out to a new generation of customers, encouraging them to shop either in person or by mail order and online, and this distribution deal targeting the Sunday Times and Delicious readership in London and the surrounding region is the perfect way to reinforce that message." Beverley Aspinall, managing director, Fortnum & Mason, added: "The Fortnum & Mason Magazine continues to be a vital tool in communicating our news and positioning us as a true source of inspiration in all things pertaining to food and wine, celebration and entertainment. Now it also supports our Tercentenary celebrations and our lavish refurbishment."
