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Seven Squared enters digital video arena
29 January 2008
Seven Squared is linking up with HarperCollins to make its high-profile interviews, published in Waterstone's literary customer magazine Books Quarterly, available as videos online at www.waterstones.com
The bookseller hopes to use its website, www.waterstones.com, to host a variety of video interviews published in the magazine, the first of which will be taken from the January edition and will see acclaimed author Hari Kunzru interviewing British writer J G Ballard.
Continuing the integration of print and web, the video will be flagged in the January issue of Books Quarterly, out on 24th January, with a link to the dedicated author page on the Waterstone's site. The link will also feature in Waterstone's weekly email newsletter and in-store POS.
Seven Squared's move into digital follows the recent appointment of Mike Burgess, Head of Digital, who was appointed as part of the agency's strategy to become a major player in providing multi-platform digital content.
"Being able to reach an audience across multiple platforms is hugely important. Using our editorial expertise and smart 360 degree commissioning opens up the audience and benefits our clients" says Burgess, who added: "We're extremely excited to be entering the digital arena with Waterstone's - the potential here for brands is huge."
Watch the interview at www.waterstones.com/ballard
