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Asos.com leads the way for the fashion glossies with 16% circulation growth!
14 August 2008
Publishing sensation asos.com magazine, the award-winning customer title published by Seven Squared, has secured an impressive second ABC of 429,406, up 15.9% period on period and the 3rd largest circulation growth of ALL magazines registered in the UK.
Maintaining its spot as the 3rd largest circulating women’s fashion magazine behind Glamour and Cosmopolitan,* asos.com magazine is also helping to grow the women’s lifestyle/fashion sector which is up 12.1% despite period on period declines from Company and Marie Claire and flat results from ELLE, Grazia and Vogue.
As well as continuing to drive sales and increase customer loyalty, creatively the magazine is going from strength to strength. Recently crowned PPA 2008 customer magazine of the year the 116pp perfect bound glossy is as eagerly anticipated by customers as it is by fashion editors and stylists.
The August issue features an exclusive interview with A-lister Mischa Barton and a stunning shoot which took place in her Paris apartment.
Sean King, CEO at Seven Squared, said: “asos.com magazine has been the publishing sensation of the last 18 months, scooping awards and plaudits from across the fashion industry.
“These latest ABC figures further demonstrate that the magazine is challenging the market leaders and explains why advertisers are increasingly turning to the magazine to reach fashion-buying young women.’
Hash Ladha, Marketing & Operations Director at asos.com said: “asos.com magazine is our single biggest marketing investment and has strong customer loyalty. We have worked hard to ensure that we are continually delivering innovative and engaging content whilst offering the reader unrivalled fashion and beauty choice. These latest ABC figures are testament to that.”
* ABC JJ08
Glamour 551,351 - 0.2% p/p
Cosmo 470,735 - 2.3% p/p
Asos.com 429,406 - 15.9%p/p
