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Asos at Facebook in AOP Awards 2008
11 September 2008
Seven Squared’s work with asos on social networking platform Facebook has been nominated in the Cross-Media Project category in the Association of Online Publishers Awards 2008.
Seven Squared have expanded on the reach and influence of asos magazine’s circulation of over 400,000 monthly copies with a digital companion using social networking site, Facebook to virally distribute our magazine.
In addition, frequent content updates based on magazine editorial, and UGC competitions have helped to create a presence which reflects asos' vibrant brand personality.
The asos Facebook page launched on April 14th 2008 and by the end of August had over 30,000 brand advocates, exposing the brand to as many as 4.5m facebook users, rapidly overtaking longer standing competitors such as Topshop.
Active message boards and photo galleries show a deep level of engagement with photo views, discussions, galleries and wallpostings
Our asos magazine application has been added to thousands of profile pages with hundreds Daily active users reading and clicking to purchase the clothes that we publish in the magazine.
Mike Burgess, Head of Digital at Seven Squared says: "Social media is an important tool for online retailers, both for driving targeted traffic but also for engaging and retaining customers. Creating brand advocates is key - a recommendation from a friend is as, if not more, powerful, than a marketing communication."
The results of the awards will be announced on October 1st.
For more info visit: www.ukaop.org.uk.
Check out asos.com on facebook here.
