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Platinum launch for St George
29 August 2008
In August 2008, Seven Squared launched Platinum, an art-book style magazine for St. George plc (part of the Berkeley Group). St George is London’s premier residential developer and their Platinum Collection features the most luxurious properties in the company’s portfolio, ranging in value from £3 million to £50 million.
Every aspect of the magazine, from content and look to advertising and distribution, was designed to appeal to one of the world’s most demanding readerships. We wanted to produce a seamless editorial product that brought St George’s brand values to life and show that St. George understood the lifestyle of its wealthy clients.
The content is based on a new definition of luxury, focusing on authenticity and experience. Using specialist writers, Platinum shows its readers how they can access bespoke products, unique leisure opportunities and the latest technical innovations.
Platinum is available in print and online at www.stgeorgeplc.com/platinum
