recent stories
Sir Paul McCartney interview launches new-look Sainsbury's Magazine
03 September 2008
An exclusive Sir Paul McCartney interview launches the new-look Sainsbury's Magazine. Sir Paul's plea for us all to go veggie to save the planet is a highlight of the October issue, on sale September 3, 2008. He talks about the trials of being a modern parent, why he and daughters Stella and Mary have revived his late wife Linda's food business (feature includes pictures of him on the production line) why he's been writing to Gordon Brown and hits back at Gordon Ramsay's view of vegetarians.
The revamp comes after the UK's number one customer magazine celebrated its first 15 years with a sell-out special issue in May. "We're looking to the next 15 years and have made the magazine even better after talking to readers up and down the country," says editor Sue Robinson. "All their favourites – including Nigel Slater, Jamie Oliver and Simon Hopkinson – are still there but we've refreshed the look, changed the format and made the magazine even easier to use. They told us they, like everyone else, are feeling the pinch so we've responded with a brand new section of time and money saving recipes. Beating the credit crunch never tasted so good!"
The key changes are:
Everyday Easy - 15 pages of recipes and ideas that are easy on the purse and the cook, including cheats, using leftovers and freezing ahead
Best Life – a new lifestyle section helping readers to look and feel their best with inspiration and advice on everything from health and beauty to fashion, nutrition and emotional wellbeing. Expert contributors include Dr Mark Porter, nutritionist Amanda Ursell and award-winning beauty writer Jo Fairley
The big feature– an in-depth look at issues relevant to readers' lives. In October: What's keeping us awake? How to beat the insomnia epidemic and what our dreams really mean
Features, recipes and images are available for free re-use with a credit – get in touch for more information.
Celebrity chef highlights
Nigel Slater bakes the ultimate scones
Simon Hopkinson makes a hearty smoked gammon and lentil classic
Topical highlights
University challenge – the hungry student's guide to cooking on a budget
How to wear the autumn make-up trends without being a fashion victim
Keep the home fires burning with our super-stylish guide to home heating
Everyday Easy
A month of weekday meals – 20 fuss-free recipes
Frozen assets – Xanthe Clay's Ragu is a versatile freezer favourite that makes three dishes
Fast and fabulous – Whip up Jill Dupleix's impressive three-course Thai dinner in less than an hour
Feed your family for a fiver – fast, healthy, value-for-money family meals
